A video is a crucial part of any crowdfunding campaign as explained by Ian Mackenzie, he has compiled 7 amazing tips for crafting an effective crowdfunding pitch video on his blog

  1. Make it short Pitch videos are a unique mutation. They are not quite an advertisement, not quite a viral video, but they do demand brevity. The optimal length is less than 3 minutes.
  2. Make it clear In Hollywood, when trying to pitch a film, this is known as the “it’s like _____ meets _____” factor. For example: “it’s like Blair Witch meets Superbad” to which you’ll likely get a nodding studio executive.

Read more at http://www.ianmack.com/7-ways-to-craft-a-kickass-crowdfunding-video/

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